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ABS-CBN celebrates 50 years of television in new station ID
No other station has chronicled the news and culture of the Filipinos and the world around them better than ABS-CBN, which, as DZAQ Channel 3, was the Philippines' first commercial TV station. The 50 Years station ID features many of these shining moments from the five historic decades since ABS-CBN's humble beginnings in Roxas Boulevard. The pre-Martial Law images alone include the flickering black-and-white magic of such classic combinations as Dolphy and Panchito (Buhay Artista), Patsy and Lopito (Tawag ng Tanghalan), Pugo (Tang-tarang-tang), Sylvia la Torre and Oscar Obligacion (Oras ng Ligaya); the swinging primetime glamour of Pilita Corrales (An Evening with Pilita), Nida Blanca and Nestor de Villa (The Nida-Nestor Show); and the wholesome fun of the original Super Laff-In and Student Canteen.
The 50 Years station ID celebrates the historic moments that ABS-CBN has brought to the nation. Filipinos became part of the global village through ABS-CBN's satellite broadcasts of the 1968 Mexico Olympics and the 1969 moon landing of Apollo 11, captured live on ABS-CBN's Man on the Moon telecast. Meanwhile, regional television within the Philippine islands also got its first big push with ABS-CBN Cebu's launch part of the network's Bridges on Air campaign. The Martial Law years left symbolically blank are followed by the many triumphs of ABS-CBN's new resurgence, starting with the bold Ang Pagbabalik ng Bituin pronouncement from the Star Network in 1987. By August of that same year, it was the number one network in the country, a position that it has kept for nearly 16 years now, and the images of the 50 Years station ID prove why. There's the commercial-free, marathon airing of the A Dangerous Life miniseries. Another screen features images from ABS-CBN's early top-raters The Maricel Drama Special, Chika Chika Chicks, Palibhasa Lalake, The Sharon Cuneta Show, and Ryan, Ryan Musikahan, among others.
There's ABS-CBN's top-rating coverage of the Barcelona Olympics, as well as its phenomenal broadcast of the 1994 Miss Universe Pageant, held in the Philippines for only the second time. On another screen are ABS-CBN's pioneering news broadcasts The World Tonight and TV Patrol. Another screen commemorates ABS-CBN's expanding reach, with Studio 23, ABS-CBN's Regional Network Group, The Filipino Channel, ABS-CBN Interactive and TVWorks featured prominently. And then there are ABS-CBN's current success stories, with Pangako sa 'Yo, Home Along Da Riles, Maalaala Mo Kaya, and Wansapanataym featured, among other shows.
The spot also features the men behind ABS-CBN's growth. There is James Lindberg, the founder of ABS-CBN radio progenitor Bolinao Broadcasting System. There is Antonio Quirino, who developed BBS into the Alto Broadcasting System (ABS), which first broadcast DZAQ-TV. Finally, there are the three generations of the Lopez family: Don Eugenio Lopez, who founded the Chronicle Broadcasting Network (CBN), his son Eugenio Geny Lopez, Jr., who shepherded ABS-CBN through its pre-Martial Law and post-Martial Law successes, and current ABS-CBN Chairman Eugenio Gabby Lopez III, now tasked with carrying the network into the future. Also in glimpsed in the plug are ABS-CBN Vice-Chairman Atty. Jake Almeda-Lopez and ABS-CBN President and COO Freddie Garcia.
ABS-CBN's new digitally animated 50 Years station ID was produced by ABS-CBN's award-winning Creative Communications Management (CCM) division, headed by Cindy de Leon. CCM has recently won a Bronze Worldmedal from the New York TV and Programming Festival.
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